Selected Prior Events and Meeting Topics

The Association of Professional Consultants holds monthly networking and educational events on the third Thursday of each month. Please Register to view this month's program details. The following are representative samples of previous meetings.

The Marketing Secrets of 7 Figure Consultants
by Adam Urbanski, Marketing Mentors

Most Consultants never succeed in building a financially thriving business. Newer practitioners often struggle with attracting enough clients. And experienced consultants often end up overworked, having to support too many clients, and their income always depends on trading time for dollars - never giving them the type of freedom they dreamed of starting their business.

Adam helps participants break through mental blocks around the topics of marketing and practice development. Through real life examples, case studies and opportunities for brief group exercises, audience will quickly gain understanding of several highly effective marketing strategies applicable to consultants.

Changing Business Design for Changing Times
by Chris Meyer, Orange County Register

Chris Meyer, VP, has architected a massive change at the OC Register. His story will show you what one industry has done to change their business design responding to the Internet, Blogs, and Social Media for changing times.

Long-time strategist and APC Member Jack Mixner will present information on what you can expect from the government stimulus package and what that means for growing businesses—especially tech businesses and construction/engineering companies—in Orange County. He will present case studies on companies successfully weathering the storm, and opportunities the storm presents.

Chasing Your Target Market: 4 Steps to Attracting Your Ideal Clients
by Lisa Cherney, President of Conscious Marketing

If you are only focusing on your target market you are missing the mark! Different from a “target,” your Ideal Client is not described using facts and figures like age and income. Instead they are folks who… follow your advice or have a thirst for innovation.

Imagine a business full of these people! If you attract any clients who are not ideal to work with, you know you are missing the mark. Stop wasting money marketing to people who are not in line with who you are and what you really want to offer.

Consulting in a Globally-Connected Business World
by Owen J. (Jay) Murphy, President of TransGlobal Consulting

Consultants in today’s world must be prepared to advise on or support international business operations regardless of the size of the client organization. According to the SBA, 97% of all US exporters are classified as small businesses. With the global access available today, more and more businesses are “going global”.

While executives and business owners realize that there are substantial risks associated with international operations, they often do not know exactly what those risks are or how to deal with them. Based on his experience as a project manager and business consultant to aerospace companies and small businesses, Jay has identified 10 crucial areas that consultants must be aware of – areas that effect clients doing international business.